A data science and machine learning project focused on analyzing patterns in the freelance market. This repository contains code for segmenting clients and freelancers, predicting engagement success, ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

For FY24, the company reported a revenue of Rs 14,530 crore, up from Rs 11,846 crore in FY23. Its profit after tax (PAT) also grew by 2.4 times from the previous year to Rs 378 crore. Another company ...

Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

The business-to-business (B2B) e-commerce market is on a growth trajectory to reach $3 trillion by 2027, according to Forrester. While this growth presents vast opportunities, one segment remains ...

Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Why isn’t it? What barriers prevent this shift? More importantly, what can organizations ...