For marketing teams ... The research concluded: "Not only do emotions matter in B2B buying, but they actually matter even more than logic and reason." Adjust your segmentation strategy Now that you're ...

A data science and machine learning project focused on analyzing patterns in the freelance market. This repository contains code for segmenting clients and freelancers, predicting engagement success, ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

The free marketing budget templates below will help you create one so you can categorize expenses, plan ahead, and allocate resources without blowing your budget. TechRepublic is able to offer our ...

For FY24, the company reported a revenue of Rs 14,530 crore, up from Rs 11,846 crore in FY23. Its profit after tax (PAT) also grew by 2.4 times from the previous year to Rs 378 crore. Another company ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives.

Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

Armed with a Masters's in strategic communications from Columbia University, Jay is dedicated to guiding individuals and the companies they work for in pursuing clarity, strategy, and finding their ...

The business-to-business (B2B) e-commerce market is on a growth trajectory to reach $3 trillion by 2027, according to Forrester. While this growth presents vast opportunities, one segment remains ...