So far in 2025, the year’s biggest cultural events have served as launchpads for several of the industry's latest cancer ...
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So win: Why branding women in sports matters more than everNike's return to the Super Bowl advertising stage after a 27-year hiatus was nothing short of monumental. Its 60-second spot, titled "So Win," aired during Super Bowl LIX and featured an ensemble of ...
Spanx is putting the squeeze on awards season. The popular shapewear company has debuted several red billboards in Los ...
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You think it’s spam when someone’s like, ‘Hello, I am so and so from Google, I would like to make a commercial for you.’ And I definitely asked, ‘Are you sure this is real?’” ...
Independent media consultancy Media Words has today unveiled a new campaign for BIC Australia, using compelling creative ...
Independent media consultancy Media Words has unveiled a new campaign for BIC Australia, with creative developed by The ...
The Reactor and Media Words worked together to deliver a campaign for BIC Australia’s EasyRinse razor.The ...
It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...
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