Founded in 1976 by sisters Jean and Jane Ford (both were successful models and make-up artists at the time), Benefit ...

Benefit Cosmetics has always been at the forefront of a pioneering, but playful, approach to beauty. But it’s the beauty brand’s brow roster that Benefit is most loved and lauded for. From the tinted ...

The LVMH Moët Hennessy Louis Vuitton-owned makeup and skin care brand is debuting another mascara, this one focused on volume. Called BadGal Bounce, the product retails for $29 and will debut in the ...

According to Dustin Portela, DO, a board-certified dermatologist, eyebrow serums can be effective with regular use. “Similar ...

Jared Bailey, Benefit Cosmetics global brow expert, says regrowth depends on your body. “Hair on your brows is like the hair on your head: It grows in a cycle,” he says. “Depending on how ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Last year, beauty buffs around Manchester went wild as Sephora opened its first major UK store outside of London in the Trafford Centre. Following huge success in London's Westfield shopping centre, ...

Benefit Cosmetics is doubling down on its key category ... A lot of people equate us with being the leader in brows, and we want to be in the same place with our mascaras." Benefit sells one ...

Eyelash enhancers condition and hydrate your lashes to boost their strength and length. They help reduce breakage and prevent shedding.

The musician wore face tape again for her performance at the 2025 Grammy Awards, where she took home her first trophy for ...

The year 2025 has kicked off with a bang for beauty enthusiasts in the Philippines, as some of the biggest names in both ...