Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

The best slogans are mini-vision statements ... high quality is a given and is no longer an important marketing variable. An effective slogan should be brief. Short or long, a slogan should ...

"These slogans aren't just marketing tools, they've become part ... Deloitte said the Spanish giants had overtaken Manchester City to reclaim top spot in its Football Money League.

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

Multiple adaptations of the 'Fly the Friendly Skies' relaunch were made, each focusing on a different aspect of the United ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

Fast food companies have some of the best brand recognition on ... so memorable is their commitment to advertising. See if you can match the ad slogan to the fast (or fast casual) food empire ...