Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

Super Bowl LIX will feature a logo created by a local New Orleans artist, a first for the NFL, and how that affects how much ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

For the second quarter of fiscal 2025, MasterCraft Boat Holdings, Inc. reported consolidated net sales of $63.4 million, down $26.4 million from the second quarter of fiscal 2024. The decrease in net ...

If that sounds like you, and you’ve been waiting for the interest rates on auto loans to drop, you’re in luck: there are a ...