The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

For the second quarter of fiscal 2025, MasterCraft Boat Holdings, Inc. reported consolidated net sales of $63.4 million, down $26.4 million from the second quarter of fiscal 2024. The decrease in net ...

In a report released today, Michael Swartz from Truist Financial maintained a Hold rating on Malibu Boats (MBUU – Research Report), with a ...

The Columbia Boat Show is coming to the state fairgrounds. The boat show is presented by Putnam’s Harbor Marina at Lake ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Billed as the Florida Keys’ premier boat show, Island Boat Show is to feature top boat brands and dealers Saturday and Sunday, Jan. 25-26, at Island Community Church, Mile Marker 83, bayside. Boat ...

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...