Gilbert Arenas believes that Nike should capitalize on Bronny James' popularity and offer him a signature shoe deal ...

The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

LeBron James is a legendary American professional basketball player for the Los Angeles Lakers of the National Basketball ...

500, a far cry from the juggernaut James had infamously ... including his son, Bronny -- the first father-son duo to share the court in the sport. He signed a lifetime deal with Nike in 2015 ...

Bryce James echoes his dad when it comes to basketball. Last summer, the 17-year-old was involved in an altercation with an opponent and reacted just like his father LeBron would have. The younger ...

Feb 1, 2025; New York, New York, USA; Los Angeles Lakers guard Bronny James (9) checks in for forward LeBron James (23) during the fourth quarter against the New York Knicks at Madison Square Garden.

Bronny James put the South Bay Lakers on his back in Friday night's action. The 19-year-old led all scorers with 28 points while adding six rebounds, two assists and a steal in the Lakers' 122-104 ...

However, he did not register a minute in the game, although his dad, LeBron James, scored 42 points with 17 rebounds and eight assists as the Lakers got the 120-112 win. Bronny James was ...

As buzz builds around Bryce James's commitment to Arizona ... NIL valuation of $5.9 million as of May 2024, Bronny has secured deals with Nike, Beats by Dre, and other major brands, making ...