Beating the undefeated Bruins was always going to require more than JuJu Watkins willing the Trojans to victory. But make no ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

No. 6 USC is hosting No. 1 UCLA on Thursday for the Big Ten's first Battle of Los Angeles. These were the two teams predicted ...

USC’s JuJu Watkins may be the most entertaining show in the college game. On Thursday, her No. 6 Trojans face a serious test: ...

Nike made a significant impact during Super Bowl LIX, airing its first commercial during the “Big Game” in 27 years. The ad ...

Former USC Trojans guard Bronny James led the South Bay Lakers to a 122-104 win on Friday night over the Valley Suns. James ...

USC standout Juju Watkins and tennis star Coco Gauff. Marc Lasry, the former owner of the Milwaukee Bucks, and Linda Henry, a Fenway Sports Group partner and the owner and CEO of Boston Globe ...

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