Adobe is rolling out a pair of AI features for Lightroom and Camera Raw designed to help with tedious and repetetive photo editing tasks.

Adobe has released an updated public beta version of its Firefly application for generating images, which now is now available for producing videos with the Firefly Video Model.

Adobe is fully entering the AI video generation race by moving its Firefly tool into public beta. However, it's not cheap in Canada.

Adobe's Firefly AI model is the first commercially safe AI generator for use by executive professionals. It’s the only ...

Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe Inc. (ADBE) shares drew retail attention on Wednesday after the company expanded its generative AI offerings by ...

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Everyone can now use Adobe's Firefly AI tool to generate videos as the public beta is open, offering options like Generative Extend and more.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...

Adobe is the second big tech company to drop its AI video model for paying users, behind ChatGPT's Sora, which released last ...