Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider ...

An ad from two state Republican committees targets Virginia Democrats as the GOP is looking to build on 2024 momentum, keep the governor's mansion, and flip the House.

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved over the years.

The 2024 Campaign Brief Asia Creative Rankings will be released next week. CB Asia’s plan is to announce country by country results first over a 7 day period before releasing the combined Asia ...

But this year, BigBasket and Talented India are delivering something else – a much-needed reality check. Their latest campaign takes a brutally honest look at modern dating and all its red flags. The ...

Join Campaign Middle East’s first Campaign Breakfast Briefing for 2025 on Ramadan Advertising and the Year Ahead for Media and Marketing. The event, which brings together leaders from across brands ...

These free online tools let you skip the setup and start tracking your money right away. Many, or all, of the products featured on this page are from our advertising partners who compensate us ...

McCann Worldgroup, in collaboration with the Ministry of Road Transport and Highways (MoRTH) and the National Highways Authority of India (NHAI) has unveiled an ambitious road safety campaign ...

☀️ Happy Thursday! The Briefing is your guide to the world of news and information. Sign up here! In today’s email: 🔥 Featured story The Trump administration last week issued an executive order to ...

Tickets are now on sale for the Campaign Breakfast Briefing: Ramadan Advertising & The Year Ahead for Media and Marketing. Get yours before they sell out! Tickets are now on sale for the Campaign ...

Photo: Roberto Schmidt/AFP/Getty Images WASHINGTON—President Trump is opening up the White House briefing room to bloggers, podcasters and social-media influencers, as he seeks to challenge the ...