Willem Dafoe and Catherine O’Hara hustle pickleball players White Men Can't Jump style (with Challengers energy) in Michelob ULTRA's Super Bowl ad.

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup,

"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ULTRA that he and his "Beetlejuice, Beetlejuice" castmate Catherine O'Hara star in. "When this was proposed to me I said, 'What the hell's pickleball? Really?' I didn't know. And it's fabulous."

Catherine O'Hara and Willem Dafoe chat with USA TODAY's Ralphie Aversa on the set of their new Super Bowl commercial with Michelob Ultra.

Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss and Ryan Crouser face off on the courts in Michelob Ultra's Super Bowl spot

Yes, Catherine O’Hara can play pickleball. She also enjoys an occasional beer. That helps explain why she looks so natural in a new Super Bowl commercial for Michelob Ultra. In spot, the Emmy winner costars with Oscar nominee Willem Dafoe as they take on pickleball players - professional and otherwise - in a quest for Michelob beer.

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded advertising day of the year.