One month into the methodical removal of several crumbling IBM-Endicott buildings, a key symbol of the company's early ...

Due to its rich pervading heritage, the leopard was a natural choice for the new logo representing Goldsmiths' family of ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart recently updated their logo after 20 years, calling it a "refreshed" look, but some people are not convinced.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or organization’s mission.

The U.S. map appeared in roughly one out of 200 new logos that decade, United States Patent and Trademark Office records tell us, and provided a simple way for an American business to boast ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.