Corporate logos often remain with companies throughout many eras of production. Over time, the meaning of the symbol at its inception gets lost. Some companies give their logos barely-noticeable ...

Look for a symbol, story, ritual or other tool you could use to bring out the values and practices you want for your company. Your cultural tool might be a new corporate logo symbolizing your ...

Due to its rich pervading heritage, the leopard was a natural choice for the new logo representing Goldsmiths' family of brands – the London Assay Office, the Goldsmiths’ Foun ...

An curved arrow pointing right. When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we ...

But a trademark can be a separate symbol from the logo of the company. For instance, the familiar stagecoach symbol marks each GMC product, whether it's a Buick, Chevrolet or Pontiac. The ...