Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of this trend and what we can do to promote body positivity.

E.l.f. Beauty has partnered with globally recognized activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen to tell ...

If you don’t have a teen in your household, the popularity of e.l.f. Beauty—No. 3 on Fortune’s list of fastest growing companies last year—might take you by ...

Jennifer Aniston turned 56 on Tuesday and in new images shared to social media, the Friends veteran looks impossibly youthful ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Luckily, we found a two-in-one formula that brightens skin and conceals dark spots in just one swipe. The It Cosmetics ...

Awards season is underway meaning the glam is glamming. It also means pros are employing their best tricks to get flawless ...