As has always been the case with the Campaign Brief Asia Creative Rankings, craft award wins (Print, Outdoor, Radio, Film & Digital craft) are not included. The reason is we considered this to be ...

SINGAPORE - Having creative skills pays off, even if one is not in a job role that is traditionally part of the creative sector. A report by SkillsFuture Singapore (SSG) that outlines priority ...

Here’s how it works. While I see the appeal of Galaxy AI features like Circle-to-Search and Sketch-to-Image, Now Brief is the kind of improvement I'm much more interested in. Instead of handling ...

Now Brief acts as a contextual hub, delivering tailored updates based on the time of day. In the morning, for example, it may show weather forecasts, health metrics like a sleep score pulled from ...

And I think Libresse is a powerful example of that,” she adds. The success of Blood Normal, Rap Battle and M&M’s Mix demonstrates how a clear creative brief and a strong understanding of mobile ...

Of course the brief is where we start our own creative endeavours, and it provides the roadmap for any collaborators. And whilst it simplifies things, for me Maira’s quote reflects the sense of ...