Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

The Role of Data Insights In the era of data-driven marketing, the traditional practice ... Real-time data allows for on-the-fly adjustments. For example, if a post is underperforming in terms ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Advanced technologies like AI and machine learning are empowering start-ups to overcome traditional obstacles.

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

From enhanced physical security to streamlined traffic management, large vision models have the potential to improve public ...

The automotive industry is at a fascinating crossroads, with technology and consumer behaviour reshaping the way vehicles are marketed and sold. As we progress into 2025, it is clear that data-driven ...

If you’ve been on the internet recently, you’ve likely encountered Bryan Johnson’s meticulously optimized, data-driven quest ...

A prime example of digitalisation is Stellar ... Under his leadership, Stellar Ace is advancing towards a tech-driven, ...