Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...

While digital performance metrics are convenient to measure, they often fail to capture the full picture of consumer behavior and long-term growth potential.

Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV advertising.