Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.

For years, exhibitions have been a powerful tool for introducing products to the market. Then came Covid-19, the rise of the digital era, and the belief that an online presence alone was ...

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

The Information Commissioner's Office (ICO) has launched a free online tool to help organisations ensure their direct ...

The innovative platform, designed to help elevate customer engagement and operational efficiency, reflects Unifonic’s ongoing ...

If you think email is a relic of the past, think again! It's still one of the most powerful direct marketing tools. For example, when I launched a design workshop at Inkbot Design, I ran an email ...