AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

Rinvoq's total estimated spending came in about $40 million behind Skyrizi's total last year, according to iSpot.TV, while Dupixent's total ... off on traditional TV advertising for its obesity ...

Mucinex knocked Vicks off the top spot for monthly TV ad impressions as pharma brands generated significant coverage from ...

THE TV – “Feel tired? Out of energy? Then you need Oxyoxt.” “I used to have broken bones, cancer of the thumbs and nightmares ...

Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per ...

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to ...

Dean Winters (Mayhem, of Allstate insurance commercials), and Deanna Colon (the unstoppable dancer in Jardiance diabetes drug ...

Based on industry data, Mahomes and the Kansas City Chiefs dominated appearances in TV ads during NFL games this season.

Among other topics, Hudson discussed the success of Dupixent (dupilumab), highlighting that it has reached over $13bn in global sales, which affirms its commercial advantage and sets a milestone ...

ChatGPT maker OpenAI is likely to air its first TV commercial during Super Bowl, the Wall Street Journal said in a report citing sources. While OpenAI had neither confirmed nor denied the news ...

Bristol Myers Squibb has continued its ruthless cost-cutting push, dropping plans to commercialize a rival to Dupixent despite ... from a development and commercial perspective.