But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Check out some of our favorite celebrity-backed beauty brands below, and grab their best-selling essentials before your Valentine’s Day dinner date. If you want to perfect your lip pout ...

Nameless CPG is branching beyond personal care and into beauty - and has kicked off its efforts with an acquisition. Wander ...

Best beauty products from black-owned brands to support in 2025 - We’ve tested and tried products for black skin, hair and makeup - highlighting new entries and improved ranges for black women ...

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need for the radiant look.

To celebrate, the brand will host pop-up experiences and events at select Ulta locations throughout 2025.