And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder ... Another 80% said that colors are what give brands that memorable stamp of recognition.

The stunt was timed to coincide with National Fast-Food Day in the US yesterday ... With its challenger brand status getting tried, it's having to go to more extreme and less subtle lengths ...

In-N-Out and more all use the color red heavily in their logos, why? The answer goes back ... Another 80% said that colors are what give brands that memorable stamp of recognition.

Yum Brands reported strong fourth-quarter and full-year results, fueled by Taco Bell's value-driven menu. The fast food giant ...