Today's mascots need to do a lot for their brands - and experts say nothing helps them stay engaging and memorable more than sex appeal. A recent survey from marketing company Crestline asked ...

The new female mascot will have some work to do to become as iconic as Sebastian the Ibis. Sebastian was created in 1957 and has embodied Miami’s spirit ever since. Of course, Sebastian isn’t ...

Zippy will be the first female mascot to sign such a deal in the college ... make paid appearances and profit from their ...