Tap Into Your ‘Personal Brand Equity’ To Get Ahead Without Burning Out
Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...
Food Dive2d
How Super Bowl brand extensions can fuel big-time growth
The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...
brandequity.economictimes.indiatimes2h
The role of audio content in shaping in-store consumer experiences
Retailers are increasingly using audio content to enhance in-store experiences. Music, branded audio, and audio out-of-home ...
brandequity.economictimes.indiatimes11d
How India’s festivals create unique marketing opportunities for brands
India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...
Marketing Week4d
‘A new dawn’: Kellogg’s on using its distinctive assets to ‘reignite’ the brand
Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...
Face2FaceAfrica on MSN7d
‘We aim to create 100,000 Black millionaires’: How Acheampong, Cofield are building wealth in Black communities
Meet Carter Cofield and George Acheampong; they are behind Melanin Money, which seeks to empower the Black community.
Marketing Week11d
‘Teams lost their identity’: Why one games company revamped its brand architecture
A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...
The Associated Press on MSN9d
Target's DEI rollback raises questions about the retail giant's philanthropic commitments
Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic ...
Shark Tank India Season 4: Aman Gupta tells Anupam Mittal 'tameez se' as breakfast brand secures Rs 4 crore deal with all 4 judges
Sahil Vohra and Isha Chadha Vohra, co-founders of The Naturik Co., secured a groundbreaking Rs 4 crore investment from all five Sharks on Shark Tank India Season 4. Their brand, which offers ...
Bizcommunity.com on MSN9d
Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era
The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...
These Are The Luxury Companies That Are Still Standing By Their DEI Policies
Gucci, another prestige luxury brand, has continued to champion diversity, equity, and inclusivity in all forms, striving to ...
Gabriel Macht Is Getting 'Creative' with a New Venture — and It's a Departure from Suits' Harvey Specter (Exclusive)
Gabriel Macht is exploring a new "creative" field as he stars as the face of Bear Fight Whiskey's first-ever ad campaign and ...