Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

Doug Boles will serve as President of both INDYCAR and Indianapolis Motor Speedway, succeeding Jay Frye. Mark Sibla will be ...

Axyom.Core, a leader in cloud-native wireless core and radio access network (RAN) solutions, today announced a reseller agreement with Cirrus Core Networks (CCN), a U.S.-based specialized system ...

IndyCar has collaborated with the Banana Ball team Savannah Bananas as baseball team’s star Malachi Mitchell, infamously known as Flash Tha Kid featured a special helmet for the first game of the 2025 ...

Available now on the AISight® Image Management System (IMS), this research tool enables identification of skin lesions based on possible entities in the specimen with the potential to help expedite ...

ACKO, a D2C protection platform, has revamped its brand identity. “The new logo, inspired by the Möbius strip, is a one-sided surface that symbolizes infinite trust, inclusivity, and collaboration.

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

SPEEDWAY, Ind. — A "re-imagined" Indianapolis Motor Speedway Museum is set to reopen this spring after more than a year of renovations. The facility, which will feature 40,000 square feet of ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

Experiential marketing, combined with a well-thought-out presence in strategic vantage points, emerges as a powerful tool to enhance visibility while maintaining the exclusivity associated with ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...