K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM combines the latest Korean innovations with Western ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...

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