For long, Lifebuoy was a germ-fighter. That's about to change
The Indian soap industry is currently valued at approximately ₹25,000 crores in revenue, per data from NielsenIQ. However, ...
Reuters2y
Raising the Bar (Of Soap)
Better Health Through Hygiene Since 1894, Lifebuoy has aimed to be more than ‘just’ a manufacturer of high quality, affordable soap. The company has continuously engaged in concrete action to ...
Warc7y
Lifebuoy: Help A Child Reach 5
Saving lives has been at the core of Lifebuoy since its inception in 1894 ... these diseases can be easily prevented and lives saved.The act of hand-washing with soap can... We’re long-term ...
Business Insider India5y
Marquee soap brands like Dove, Pears, and Lifebuoy are getting cheaper as India’s largest FMCG company lathers up with price cuts and increased ads
is looking to cut prices of Dove and Pears—its two popular soap brands further. The company said in an earnings conference call yesterday that it has already cut prices of Lux and Lifebuoy by ...