University partnerships with the companies are down over all, according to new data, but more institutions are opting to pay ...

Texas Christian University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads made the list.

NIL deals aren’t just about individual athletes; these transactions have a profound impact on schools, alumni, donors, and ...

“Likewise, never let your battery discharge all the way down to zero percent of charge. That is equally distressing to the battery and components. Most EVs have a ‘limp home mode’ that will allow low ...

A professor at the University of Iowa encourages students to adopt new habits or break unhealthy behaviors using a low-stakes ...