splashing the orange from its old logo all over its matzah boxes and covering its packaging with playful cartoon figures. It has won new fans in the process. “I told my mom her Manischewitz box ...

And even Manischewitz, the vaunted kosher brand that launched in 1888 as a matzah producer, has innovated on its longstanding line of box mixes. Now, Manischewitz matzah balls can be found in many ...