The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

Nielsen has notified clients that from the fourth quarter of this year it will no longer sell its panel-based TV ratings ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...