Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...

YouTube reaches 63% of Black adults and 44.4% surveyed said that they have purchased products based on YouTube content – outpacing word of mouth (43.7%), Facebook (35.7%), Instagram (32.8%) and TikTok ...

State licensing fees for plumbers and accountancy services, along with inspection fees for electrical and plumbing ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...

Nielsen released its revised "Artey Awards" for 2024 which ranks the most streamed programs by category and movies. Overall, ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...

NielsenIQ (NIQ) has expanded its Omnishopper panel with 250,000 panelists for more consumer behavior and insights. NIQ's Omnishopper solution draws from nmore than 8 billion consumer purchases, ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...