Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

YouTube reaches 63% of Black adults and 44.4% surveyed said that they have purchased products based on YouTube content – outpacing word of mouth (43.7%), Facebook (35.7%), Instagram (32.8%) and TikTok ...

State licensing fees for plumbers and accountancy services, along with inspection fees for electrical and plumbing ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

The New York telecommunications giant's quarterly earnings beat Wall Street forecasts as higher prices helped to boost revenue. The Fed is seen as likely to leave rates unchanged in January, but the ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

If you’re a fan of blight and violence, you can probably do a lot worse for yourself than spending a few hours watching NFL ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen ...