The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Nielsen has notified clients that from the fourth quarter of this year it will no longer sell its panel-based TV ratings ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...