Samsung has laid down the gauntlet with a bold declaration that progress on developing a non-invasive continuous glucose monitor is progressing swimmingly.

Apple isn’t the only company said to be looking into the technology, and now it looks like Samsung may beat Apple to the punch. Originally rumored for last year’s Galaxy Watch Ultra, the company has dropped its biggest hint that the long-awaited health-tracking breakthrough is just around the corner.

Glucose monitoring without piercing the skin is a prize companies like Apple and Samsung have been aiming for. Now, Samsung has news.