Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...

A look at the biggest beauty trends from New York Fashion Week Fall/Winter 2025, from bold bangs to playful eye makeup.

Party makeup is usually minimal and natural-looking. The lipsticks add a pop of color to the whole look. This article has all ...

Something about a collagen bank moisturizer and a 360 degree rotating spice rack just hits different in this decade. View ...

New Celine lipsticks, a mini Miss Dior, and Jacquemus’ beauty — plus, the secret behind Pat McGrath’s viral Maison Margiela ...

Taking inspiration from a plethora of manicure specialists on Instagram, the following sets are sure to amp up your aesthetic ...

Discover why cherry makeup is the season's trending beauty look and shop the best cherry blushes, cherry-flavoured lip balms ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

The beauty space is constantly evolving with exciting new launches, buzzy ingredients and disruptor brands. Here, we’ve asked some of our favourite insiders for the names, formulas and trends they’re ...

When it comes to choosing the perfect red lipstick, the cosmos might just hold the key to unlocking your ideal shade.

Baton Rouge serves double duty as a college town and Louisiana’s capital. See how the town's vibrant story told through its many museums, a lively restaurant scene, and of course, unforgettable ...

If you’re still not over Miley Cyrus’ gravity-defying bouffant from last year’s Grammys, then it’s likely you were ...