Starbucks' largest layoffs in company's history. Why is the coffee giant firing 1,100 employees?: 10 point-explainer
Starbucks has planned to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines ...
Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".
Starbucks CEO Tells Us His Plan to Turn Around the Company
Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.
Starbucks is cutting these 13 'less popular' drinks from the menu
"As part of our plan to get back to Starbucks, we're simplifying our menu to focus on fewer, more popular items, executed ...
Struggling Starbucks announces plans to layoff workers
In a Monday message to employees, Starbucks CEO Brian Niccol announced the Seattle-based coffee giant is planning to lay off 1,100 employees as the company continues to face headwinds amid declining ...
Rolling Out1h
Starbucks scraps 13 customer favorites in menu revolution
Starbucks is cutting nine Frappuccinos and four other popular drinks as part of a 30% menu reduction by September, promising ...
Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...