Whether you are a hardcore motorcycle enthusiast, or more of a casual fan, Daytona Bike Week, the Sturgis Motorcycle Rally, ...

The South Dakota Department of Revenue estimates that the 2024 Sturgis Motorcycle Rally generated nearly $1.4 million in tax ...

The 75th year of the Sturgis Motorcycle Rally. The Granddaddy of the Granddaddy of them all. Come the first week of August, this small South Dakota town of 6,900 was to be overrun by a horde a ...

CC Sabathia will have a New York Yankees logo on the cap of his Hall of Fame plaque and Bill Wagner will have the symbol of ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

The National Motorcycle Museum houses the world’s largest collection of British motorbikes with over 1000 models from 170 manufacturers, spanning three centuries. But there’s more to do than ...

LiveWire, the electric motorcycle brand spun out of Harley-Davidson, has just announced its latest electric motorcycle model. The new LiveWire S2 Alpinista is built on the same platform as the ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

The original Walmart logo from 1962 was just the word Walmart spelled out in all caps using a fairly basic font in a blue hue. According to the Walmart Museum, the font was “chosen at the whim ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The Tauranga, New Zealand-based electric motorcycle maker UBCO has entered receivership, marking dim prospects for the mobility company that had only recently announced a major partnership with ...