Everyday fans steal the show from LeBron James and Doja Cat in Taco Bell's Super Bowl 59 ad from agency Biite.
It was all done through Taco Bell's Live Mas Drive-Thru Cams, which were essentially massive photo booths where fans rolled up to take three quick pictures.
The chain’s super fans are the stars of the 30-second ad. For this year’s TV spot during the Feb. 9 game, Irvine-based Taco Bell recruited digital rewards members in December to help film content in ...