10 luxury brand logos have mastered it. They've become more than marks on products—they're cultural touchstones, over decades and continents. Logos are stories we tell ourselves. The best ones?

“I went to my sweet spot.” USC struggles mightily at the free-throw line in its 82-76 men’s basketball loss to UCLA, leaving players and coach Eric Musselman searching for answers. Jan ...

The UCLA Bruins (14-6, 5-4 Big Ten) take on the USC Trojans (12-7, 4-4) Monday. Tip-off from the Galen Center is set for 10 p.m. ET (FS1). Let’s analyze BetMGM Sportsbook’s college basketball odds ...

GameSpot may get a commission from retail offers. Sega recently filed trademarks for Skies of Arcadia and Eternal Arcadia, leaving fans hopeful that some sort of remaster or new entry in the Skies ...

The UCLA Bruins and USC Trojans meet for the first time as Big Ten members on Monday night at the Galen Center. Both teams are playing good ball as UCLA has won three straight to break out of a ...

Hi everyone, and welcome back for another week of the Times of Troy newsletter. I’m Ryan Kartje, your USC beat writer at The Times. We’re approaching February, which means I’m just now ...

Skies of Arcadia has been given a fresh trademark by Sega, raising fan hopes for some kind of revival. Fresh trademarks for the beloved Dreamcast and GameCube RPG - including for the game's ...

Sega has filed trademarks for Skies of Arcadia and Eternal Arcadia in Japan — and plenty of Dreamcast and GameCube fans are going wild worldwide. As with all trademark renewals and refreshes ...

Skies of Arcadia is one of the most beloved JRPGs ever made, but decades after its original release fans are still begging for some kind of follow-up. Now, hope is springing once again as Sega has ...

LOS ANGELES — On Tuesday, in a public letter to the greater USC community, Athletic Director Jen Cohen made a simple admission about the past football season to legions of supporters ...

After the hiring of Chad Bowden as the USC Trojans' new general manager, the Trojans program has reassigned Dave Emerick, who formerly held the title of general manager, to be the program's chief ...

SOUTH BEND — One year after fending off overtures from Michigan, Notre Dame football is losing de facto general manager Chad Bowden to rival USC. USC announced the move on social media Friday ...