The only thing we love more than saving big bucks is smelling fantastic. And thanks to one particular $22 perfume on Amazon, we can feel confident, smell great, and have a perfume that shoppers say is ...

We can’t get enough of perfumes, especially when they’re an affordable lookalike to a luxe classic and can be used all year round. And the $19 Bath & Body Works Platinum Perfume first the bill, ...

Along with helping you relax, using the same spray every night can train your brain over time. “Scent is the strongest sense ...

Ulta Beauty will be located in a 8,514-square-foot space at Indian Hills, a shopping center at 429 Hwy 53 East. Halpern ...

This time, it's Bella Hadid's minimalist, “three-to-five minute” makeup routine that she posted to TikTok, which left us ...

Check out our picks for the best makeup, skin care, and fragrance launches of the month, including products from T3, Noyz, ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

The women allegedly entered an Ulta Beauty store in Plymouth and stole 34 bottles of fragrance totaling $1,443.72, officials ...

With a background in nursing and a passion for clean beauty, Octavia Morgan is redefining the fragrance industry—one ...

Ilia Super Serum Skin Tint fuses our three main loves: skincare, makeup, and sun protection. We adore products with magical, ...

Save 75% on this Ulta flash deal! Score Jennifer Aniston’s Lolavie Detangler, Bella Hadid’s Orebella Perfume, Ashley Graham’s ...