As the old saying goes, “You never forget your first kiss.” Except for me, it’s more like, “You never forget your first MAC.” ...

According to the runways, green eyeshadow, blue lips, and dramatic smokey eyes are the hottest makeup trends to look out for.

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

Currently, on Ulta, you can purchase every shade of the lip treatment, ranging from the regular tints to the shimmers. On ...

Discover the top Presidents Day deals on furniture and appliances while learning which purchases to postpone for greater ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

Ilia Super Serum Skin Tint fuses our three main loves: skincare, makeup, and sun protection. We adore products with magical, ...

The beauty retailer partnered with Brittany Mahomes and Deanna Paley, makeup artist for half-time performer Sza.

We recently published a list of the 12 Best Hair Care Stocks to Buy According to Hedge Funds. In this article, we are going ...

Ulta Beauty is the newest store to open its doors at the Corsicana Renaissance shopping center. Located at 3621 W. State Hwy ...

We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

This brow-enhancing serum regularly goes for $38 for one tube, but if you take advantage of this buy one, get one deal, it's ...