Rolling skating, cafes and '70s Malibu will combine in Austin this spring for a Barbie-themed pop-up downtown. The details ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Research analysts at Roth Capital boosted their Q1 2025 EPS estimates for Mattel in a research report issued on Wednesday, February 5th. Roth Capital analyst E. Handler now expects that the company ...

Mattel has created Barbies, UNO cards, and a Little People Collector Set for this year's Super Bowl winners, the Philadelphia Eagles.

Now, the iconic brand is expanding their portfolio of brands with the ‘ Mattel Brick Shop ‘. Introduced at the Nuremberg Toy ...