Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...

An honest review of Glow Recipe’s New Watermelon Glow Niacinamide Dewy Flush, a natural-looking tint that gives you radiant, ...

Selena Gomez is all of our Galentine. She made sure of it. On February 5, Gomez (alongside Jennifer Aniston!!) hosted a ...

After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush.

My year exploring the enchanting world of Sephora has truly transformed my approach to beauty, revealing a treasure trove of products that promise an airbrushed finish. With hands-on experience ...

Stepping into the world of Sephora for a year has been nothing short of a beauty revelation. As someone who has worked with ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

‘Glass skin’ was one of 2024’s biggest make-up trends, inspired by the Korean beauty trends that placed ... with a fluffy brush” While 2024 saw blush and facial flush grow in popularity ...

A handful of us are already Rare Beauty fans, with multiple blushes in our possession. I asked each tester to wear the blush for at least eight hours and evaluate it on five attributes on the ...

“Using a serum, moisturiser and face mask will help hydrate your skin, smooth its texture, and leave your face feeling soft,” says Boots beauty specialist Leanna Zaman. “Once you’ve prepped your skin, ...

Beauty takes on many forms, and for Zara Tareen, it’s as much about authenticity as it is about appearances. Her journey into ...