e.l.f. Cosmetics decided to eschew a big TVC for the Super Bowl this year and instead opted for a social-first campaign, ...

I walked around the popular make-up shop in Eldon Square, if you're struggling to find something for that special someone, ...

Shares began soaring in mid-2022, gaining more than 700% by the time they reached the peak in mid-2024. Unfortunately, roller coasters don't just go up. Since hitting its peak, e.l.f. stock has ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...