January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

e.l.f. Cosmetics decided to eschew a big TVC for the Super Bowl this year and instead opted for a social-first campaign, ...

The multi-brand beauty company and one of the Best Beauty Stocks, e.l.f. Beauty, Inc. (NYSE:ELF) sells cruelty-free, vegan, clean, accessible, and inclusive cosmetics and skin care items.

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I walked around the popular make-up shop in Eldon Square, if you're struggling to find something for that special someone, ...

Just in time for awards season, shop the top makeup, hair care, skin care, and beauty tools that will help you achieve ...

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E.l.f. Beauty has partnered with globally recognized activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen to tell ...

KEY TAKEAWAYS E.l.f. Beauty shares sank in intraday trading Friday, a day after the cosmetics retailer lowered its outlook ...