e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is ...

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Meghan Trainor is about to pilot you to your best glam ever. The Grammy winning singer, 31, teamed up with e.l.f. Cosmetics to launch the brand's new complexion holy grail, Halo Glow Powder Filter ...

While many major retailers have rolled back their diversity, equity, and inclusion initiatives, Oakland-based cosmetics giant e.l.f. Beauty has ... is to make the best of beauty accessible to ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.