Ferrari and Hot Wheels are reuniting after more than 10 years to release new collectibles. The announcement came through the official Instagram page of Hot Wheels, where the popular toy car brand shared a simple yet impactful story - it featured the logos of both brands with a simple messaging in between.

Puma is dropping its latest sneaker collection for kids in collaboration with beloved childhood toy brand Hot Wheels. Chock-full of nostalgia and whimsy, the joint endeavor is imbued with the unmistakable design DNA and imagery of Hot Wheels applied across a range of apparel and footwear.

Toy maker Hot Wheels announced a partnership with Italian carmaker Ferrari that will bring back die-cast Prancing Horses after more than a decade

Like many an automotive enthusiast, Hot Wheels were a critical part of my childhood. Now, there's a new level of excitement coming to the tiny toy car universe, because Ferrari is joining forces with Mattel to launch a whole new line of Italian sports car toys.

Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have collaborated since Hot Wheels debuted in 1968, and together, they have released 26 models. This year’s product line will include limited edition models, RC models, and 1:64 die-cast cars available through major retailers.

Between an onslaught of mainline cars and a string of hot-selling Red Line Club exclusive online drops, Hot Wheels has been staying busy, and it's showing no signs of slowing down. Just the other day,