The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

The McKinney City Council approved allowing license plate readers to be placed within the city. The cameras will be placed in ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Trump administration cancels refugee resettlement, stranding thousands - Donald Trump is remaking the traditional boundaries ...

The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, ...