The latest batch of Nielsen data showed some interesting trends in the consumer sector. Coca-Cola Company (KO) led the beverage category over the four-week sales period tracked by Nielsen that ended ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Over the last decade, big tech chief executives have seemed more adept at reinventing themselves to suit the politics of the ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...

Out-of-home (OOH) viewing is important for sports and live event programming -- especially big ones such as the Super Bowl -- ...