Michaela Weber, interim GM Europe at BigCommerce, looks at the ways retailers can tackle returns while still easing the path ...

What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d probably be spending my lottery winnings about now. But there are some approaches ...